Do you ever wonder why the ads you see on your computer or phone closely mirror the products and services you’re in the market for? This is because of audience-targeted advertising. You could receive ads based on your browsing history, search tendencies, or even your device’s physical location.
Display Advertising
- Online behaviors and activities help create and shape all internet users’ profiles.
- Choose the best qualifiers for your target audience, including:
- Geography
- Demographics
- Behavior
- Serve banner ads to your selected audience on Display + Mobile through our network of over 10,000 websites.
Geofencing
- Geofencing is all about location… This location-based technology targets your ads to mobile users within a virtual perimeter.
- You can serve ads to people in your target market and beyond based on:
- Specific Addresses – shopping centers, hotels, schools, businesses, or even your competitors!
- Event Locations – sporting events, concerts, conventions, fairs, and more!
- Neighborhoods – Reach specific groups of homeowners or renters and new home developments.
- When someone enters a geo-fenced area with their GPS-enabled device, their location is captured, and your targeted ads are served.
- Your ads are shown in the apps and websites people use.
